In a post from Robin's Texas Government Blog, Robin states that we should extend the Austin City Limits music festival to a two week event. I fully agree with his assessment of this situation, despite the fact that he did forget to consider one important drawback. The overall price of tickets would likely go up since artists would now have to be paid extra to stay in Austin for an extra 7 days. It could be argued that since the price of tickets has to increase, consumers might be dissuaded from attending the event.
While Robin did forget to factor this into the equation, he did point out all of the incredible benefits that a two week festival could have on the city. His arguments are, and at the end of the day, I do not believe that the price increase would have a large enough impact on the number of consumers willing to buy tickets to the famous festival. The city of Austin would benefit from the added tourism, music buffs would have an opportunity to see every musician they wanted to, and schedule conflicts could be fixed. When these factors are considered, it is clear to see that ACL should be extended to two weeks, just as Robin has suggested.
If critics of this plan feel that Robin's logical arguments are not enough, I would refer them to the Coachella music festival in California. Coachella has been utilizing the two weekend method for many years, and they have been incredibly successful. This should be used as a model to strongly affirm Robin's stance on this matter.